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携程集团高级副总裁兼携程商旅CEO方继勤:危中求机 熬过严冬是春天

2020-3-3 18:13| 发布者: | 查看: 975| 评论: 0

摘要: 2020年初,一场突如其来的疫情,冲乱了庚子年新年的喜庆,也稍稍打乱了中国旅游行业发展迅捷的脚步。民航局副局长李健在国务院联防联控机制期货配资 发布会上介绍,从1月25日至2月14日,民航日均运输旅客47万人次,是去年 ...

2020年初,一场突如其来的疫情,冲乱了庚子年新年的喜庆,也稍稍打乱了旅游行业发展迅捷的脚步。民航局副局长李健在国务院联防联控机制发布会上介绍,从1月25日至2月14日,民航日均运输旅客47万人次,是去年同期的1/4。2月15日至23日,客流量将再减半,日均旅客预计不超过20万人次,客流量不足高峰时期的1/10,客座率不足40%。据世界旅游联合会专家厉新建推算,2020年春节期间整个旅游业的直接损失在5500亿元左右,而正处在迅速发展期的中国商旅行业也受到了一定冲击。

期货盈亏  FANGJIQIN,ZUOWEIDANGNIANFEIDIANSHIQIXIECHENGFAZHANDEQINLIZHE,XIANRENXIECHENGJITUANGAOJIFUZONGCAIJIANXIECHENGSHANGLVCEO。ZI2013NIANZHANGDUOXIECHENGSHANGLVHOU,JIUYILUDAILINGXIECHENGSHANGLVCHENGWEIGUONEILINGXIANDETMC,ZAI2018NIANXIECHENGSHANGLVJIAOYIEGENGSHIGAODA220YI。DUIYUYIQINGXIASHANGLVXINGYEMIANLINDETIAOZHAN,TABIAOSHI,HENDUODOUJINXINGLEFUGONGYANCHI,BINGQIEYEJIANSHAOHUOQUXIAOFEIBIXUDECHALVXINGCHENG,YINERQIMAJINNIAN2 - 4YUELVXINGYEDE“LENGDONG”SHIKEYIYUJIANDE,DANZHEIYIYINGXIANGSHIJIEDUANXINGDE、ZANSHIXINGDE,BUHUIGAIBIANZHONGGUOSHANGLVXINGYEZHANGQIXIANGHAODEJIBENMIAN。

期货盈亏  TESHUSHIQILI,ZHONGGUOSHANGLVQIYECHULEYAOHUAJIEDUANQIDE,YEXUYAOKULIANNEIGONG,QUANFANGWEITISHENGHEJISHUNENGLI,WEIYIQINGJIESHUHOUKENENGDEFANDANCHUXINGCHAOLAILINZUOHAOZHUNBEI。

期货盈亏  XIECHENGJITUANGAOJIFUZONGCAIJIANXIECHENGSHANGLVCEOFANGJIQINXIANSHENG

  行业洗牌是必然 市场集中度有望提升

  WUHAN“FENGCHENG”HOU,GUOJIABUMENJIELIANXIAFAYOUGUANWENLVXINGYEDETONGZHI,ZHEIDUIYUZHONGGUOSHANGLVXINGYEYINGXIANGJUDA,YESHIZHENGGEXINGYEKANGFENGXIANNENGLIDEYICISHILIAN。

  SHOUXIAN,HENDUOKEHUXIWANGZAIDIYISHIJIANNENGSHIXIANMIANFEITUIDING,ZHEIJIUYAOQIUQIYEYONGYOUGAOSUDEQIANDUANYUNYINGXIAOLVHEQIANGDADEHOUTAIJISHUZHICHI。HENDUOGONGSIJIHUQUANYUANSHANGZHENDANRENKEFUXIEZHUTUIGAI,DANRENGYOUKEHUFANYING,DIANHUAMEIRENJIE、HOUTAITANHUAN、TUIGAIJINDUMANDENGWENTI。LINGWAIWEISHIXIANQUANETUIKUAN,HENDUOGONGSIPUBIANMIANLINGAOEDIANKUANDEQINGKUANG,ZHEIDUIYUZIJINLIANSHIYIGEKAOYAN。JUQINGHUA、BEIDALIANHEDIAOYANDESHUJUXIANSHI,34%DEZHONGXIAOQIYEZHANGSHANGYUEZHINENGWEICHI1GEYUE,33.1%DEQIYEKEYIWEICHI2GEYUE,17.91%DEQIYEKEYIWEICHI3GEYUE。MUQIANYIQINGJIESHUSHIJIANSHANGBUMINGLANG,RUGUOXIANJINLIUYUNZHUANBUGOUHAO,KENENGHUIJIAJUZHONGXIAOSHANGLVQIYEDEYUNYINGKUNJING,SHENZHILICHANG。

期货盈亏  DUICI,FANGJIQINSHUO,CICIYIQINGDECHONGJIJIANGBUKEBIMIANDIYINGXIANGSHANGLVGONGSIDEDUANQIYINGSHOU,ZHANGQILAIKAN,DUISHANGLVXINGYESHIYICIXIPAI,BINGYOUKENENGDAIDONGJUBUZHENGHEDECHUXIAN,TISHENGXINGYESHICHANGJIZHONGDU。SHUJUXIANSHI,ZHONGGUOSHANGLVGUANLIPUJILVBUDAO10%,YUANLUOHOUYUGUOJISHICHANG40%DEPUJILV,QIZHUYAOWEIOTA、CHUANTONGLVXINGSHE、JIPIAODAILISHANGDENGFEIZHUANYEHUASHANGLVJIGOU。BANSUIYIQINGERLAIDE,SHIYIGEYOUSHENGLIETAIDEGUOCHENG,YONGYOULIANGHAOXIANJINLIUHEJISHUNENGLI、FUWUXIAOHUANENGLIDESHANGLVGONGSIKENENGHUIZAINIJINGZHONGDEDAOGENGWEIKUAISUDEHUIFU,JINERZAIHOUXUDEFANDANJIEDUANJIXULINGPAO。

期货盈亏  LINGWAI,ZHENDUIMUQIANWENLVBUJI20SHENGSHITUICHU“ZHICHILVYOUXINGYEKANGYIQINGWENFAZHANDERUOGANZHENGCE”,FANGJIQINRENWEI,SHANGLVQIYEKEYICHONGFENJIEZHUZHENGCEBANGZHUZIJI“KANGHAN”,DANZHANGJIULAISHUOHAISHIXUYAOYIKAOCHANPINLI、FUWULIHEJISHULILAI“GUODONG”。WAIZAIDEFUCHISHIYISHIDE,HANDONGXIADUANLIANCHULAIDENENGLI,HUIBANGZHUQIYEGENGHAODIYINGDUIZHIHOUDEHANDONGHETUFAQINGKUANG。

  危中寻机 抓住疫情后的“报复性”增长

期货盈亏  FANGJIQINBIAOSHI:“KUNJUYIJINGSHIJICHENGSHISHI,CISHIWOMENYINGGAIFANKAIYINGBIDELINGYIMIAN,WEIZHONGXUNJI。”

期货盈亏  MUQIANXUDUOQIYEMIANLINDEJINGDIZAI17NIANQIANFEIDIANSHIJIUCENGSHANGYANGUO,ZUOWEIDANGNIANDETUWEIZHE,FANGJIQINHUIYIDAO,“FEIDIAN”ZHIXIA,RENMENZUBUCHUHU,GENGBIESHUOLVYOUHECHUXINGLE,YIJIPIAO、JIUDIANWEIZHUYINGYEWUDEGONGSI,SHENGYIYILUOQIANZHANG。DANGSHI,XIECHENGSUIRANGUODESHIFENKUNNAN,DANDINGZHUBUCAIYUAN,SUOYOUGUANLIRENYUANZHINA60%DEGONGZIYISUOJIANRENLICHENGBEN;TONGSHIJIANCHI“KULIANNEIGONG”,JIAJINLIUCHENGHENEIBU。JIGEYUEHOU,YIQINGJIESHU,LVYOUXINGYEYINGLAILE“BAOFUXING”ZENGZHANG,XIECHENGPIAOLIANGZENGZHANG200%。HENDUOQIYEYOUYUCAIYUANHESUOXIAOGUIMO,WUFAJISHISHIYINGBIANHUA,ERXIECHENGZEYINDANGCHUDEJUECEDEYIKUAISUJUEQI,BINGZAINIANDICHENGGONGDENGLUNASIDAKE。DANGSHIDEJINGYANKEYICHONGFENDEYINGYONGYUDANGXIA,1YUE31HAOKAISHI,XIECHENGSHANGLVJIUTONGBUJITUAN,KAIZHANLEDALIANGDENEIXUNGONGZUO -- “7TIANJINBUJIHUA”,JIYIMEI7TIANZUOWEIYIGEZHOUQI,CONGLINGDAOLI、CHANPIN、KEXUEGUANLIDENGFANGMIANSHANGXIANBUTONGDEKECHENG,TISHENGYUANGONGDENENGLI。TONGYISHIQI,YEZAIJIANSHISHENGJINEIBUDEJISHU、FUWU、YEWUGEXIANGLIUCHENGHEJIAGOU,YIYIJIEJUEZHIQIANJIYADEWENTI。TASHUO,WEIJIYEYOUKENENGSHIZHUANZHE,ZHIYOU“BINGQIANGMAZHUANG”LE,CAINENGZHUAZHUYIQINGHOUDEJIHUI。

期货盈亏  DUIBI17NIANQIAN,2003NIANZHONGGUOSHANGLVXINGYESHANGZAIMENGYAJIEDUAN,ER2020NIAN,ZHONGGUOSHANGLVYIMAIRUXUNSUFAZHANQI,SHICHANGNIANJIAOYIGUIMOYUGUGAODA4000DUOYIMEIJIN,BINGQIEWEILAIJINIANDEZENGZHANGLVYINGGAIRENGJIUKEYIBAOCHIZAI6%YISHANG,ZHEIYANGDADESHICHANGBUHUIYINWEIZANSHIXINGDEYINGXIANGERJIANSU。SUIRANYOUBUSHAOLUNDIAODANXINZHEICIYIQINGHUIDUIJINGJIDEDAPANZAOCHENGSHANGHAI,DANYIMUQIANFUGONGDEJINDU,ZHENGFUDEJUCUOLAIKAN,DOUSHIZAIJINLIANGDEXIAOHUAYINGXIANG,YIDINGSHIJIANZHIHOU,ZHONGGUODEJINGJIJIUHUIHUIFUHUOLI。SHENZHIZAICICIYIQINGZHONGGUANJIANDEXINGYE、FAHUIJIJIZUOYONGDEXINGYE,BIRUYILIAO、CANGCHUWULIUDENGHUIYINGLAIBUCUODEJIYUQI,ZHEIYEHUICHUANDAODAOSHANGLVXINGYEDEFAZHAN,YESHIKEYIZHONGDIANGUANZHUDEXINGYEKEHU。

期货盈亏  DUINEININGJURENXIN,MOMALIBING;DUIWAICHOUMOUBUJU,WEIZHONGXUNJI。ZHEIYEJIUSHIFANGJIQINNENGGOUTANRANYINGDUIDEDANGQIAN,DUIWEILAIBAOCHILEGUANDEMIJI。

  技术加持 疫情里商旅企业的“责任思维”

  XIANGBIOTA,ZAIYIQINGZHONGZHONGGUOSHANGLVQIYEZAISUIRANXIANYOUFASHENG,QUEBUKEFOURENQIXINGDONGLIHEZERENDANDANG。

  MIANDUIJUDADE“TUIGAICHAO”,SHANGLVQIYEFENFENJIABANYINGZHAN。YIXIECHENGSHANGLVWEILI,JINQIANMINGYIXIANYUANGONGDIYISHIJIANJIESHUXIUJIAFANHUIGONGZUOGANGWEIHUOZAIJIABANGONG,KEFURENYUANRENJUNMEIRIFUWU200DUOGEYONGHU,KAIFARENYUANCHIXUGENGXINWEIHU,LIBAOXIANSHANGPINGTAIWENDINGGAOXIAOYUNXING。GENSUIXIECHENGJITUAN,XIECHENGSHANGLVCHIXUKUODATUIDINGBAOZHANGFANWEI,SHENGJIWUSUNTUIDINGLIDU。DUIYUXIECHENGJITUANXIANGHEZUOHUOBANTUICHUDE“TONGPAO”JIHUA,XIECHENGSHANGLVYEZAIJIJIXIANGYINGHEJIEQIA。

期货盈亏  ZHENGCEDETONGXING,XUYAOJISHUDEBAOZHANG,BINGQIEJISHUSHOUDUANSHIYIGETOUBUSHANGLVGUANKONGQIYEZUIYINGHEDEDANDANG。1YUE26RI,XIECHENGSHANGLVAPPJITONGSHISHANGXIANLEYIGEMINGWEI“CHUXINGJIANKANGJILU”DEGUANLIXITONG。FANGJIQINTOULU,YIQINGXIA,XIECHENGSHANGLVZAIYISHIJIANJIUYISHIDAO“YIKUANSHEJICHUXINGHEJIANKANGDETONGJIXITONGZHIZHONGYAOXINGHEJIPOXING”。YUSHIJIJIEJINGGANLILIANGJINJILIXIANG,JINSANTIANSHIJIANJIUWANCHENGKAIFACESHISHENHESHANGXIAN,GONGQIYEKEHUSHIYONG。SHUJUXIANSHI,GUOQUSANZHOUNEI,YIYOUJINSIQIANJIAQIYEZAISHIYONGGAIXITONG。TONGSHI,ZAIQIYEWEIXINTUICHUDE“YIQINGZHUANQU”BANKUAI,YEJINGXUANGAIXITONGLIJIANJIQIYONGHU。

期货盈亏  XIECHENGSHANGLV“CHUXINGJIANKANGJILU”GUANLIXITONG

期货盈亏  XIECHENGSHANGLVDUIJISHUDEDONGNENGJIANXINBUYI,YESHIZHONGBAOCHIDUIKEJICHUANGXINDESHENKESIKAO,FANGJIQINSHUO,FANGYANZHENGGEXINGYE,YIQINGZHONGJISHUDEJIACHIJIANGQIANGHUAQIYE“SHANGLVGUANLI”DEYISHI,QIYEKEHUYEJIANGJINYIBUGANZHIDAOTMCDEFUWUJIAZHI,BINGYOUZHUYUTMCZAIYIQINGJIESHUHOUDEDAOGENGKUAISUDEFAZHAN;TONGSHI,QUANLIUCHENG、YIZHANSHISHANGLVPINGTAIJIFUWUDEXINGYEQUSHIJIANGJINYIBUTUXIAN。TAHAIHUYU,YIQINGZHIXIA,XIWANGYUELAIYUEDUODESHANGLVQIYENENGDOUJIEZHUJISHUDELILIANG,XIANGSHANERXING,GONGKESHIJIAN,CHENGDANQIGENGDADESHEHUIZEREN。

期货盈亏  CANGHAIHENGLIU,FANGXIANYINGXIONGBENSE!DONGTIANMEISHENMEKEPADE,ZUOSHANGLVDE“SHOUYEREN”,DIANRANXIWANGDEHUOZHONG,ZHAOLIANGLINDONGDEYEKONG。FANGJIQINZUIHOUBIAOSHI,CHUNNUANHUAKAIZHONGYOUSHI,YIQINGGUOHOU,SHANGLVHUIGENGHAO!

携程集团高级副总裁兼携程商旅CEO方继勤:危中求机 熬过严冬是春天
GMT+8, 2020-6-4 02:45


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